Enhanced Aesthetics and Migration for a Nutritional Ecommerce Website
Sunlight Nutritions creates supplements and nutritional products that are of the highest quality. I worked with the company to ensure this quality comes across in the brand and the website experience.
The Problem
My client's desired customers were not connecting with the existing brand and it's website. The site was bland and did not live up to the quality of the products that were being sold.
The website platform did not give us the flexibility to grow the company in a cohesive way.
The Solution
I worked with my client to create a logo that better represented the company and their ambitions. The icon represents the sun and nature working together to provide nutrition to support a happy, healthy life. The colors were chosen to convey quality, natural products. The bright green gives a pop of color that draws the eye, but also represents the vibrant life that the company's customers have come to experience after using their products.
The website continues to extend the vision we had created for the brand by bringing the same aesthetic to the company's e-commerce experience.
In addition to the upgraded aesthetics, we built a dynamic, extensive database that contains all of the products offered by Sunlight Nutritions. The database was built to be easily updated by the website owner. The website was built to the highest standards using Finsweet's Client-First framework, engaging interactions, and a robust CMS.
